It's not enough to put a "For Sale" sign up anymore - choose the wrong real estate agent, and you could lose valuable time AND money. For maximum results, get expert guidance and genuine support through every step of the process by choosing Sean Williams and The Prince Group first. Our mission is to protect your equity by partnering to sell your home at top value, with a smooth, client-first process.
Real estate is a relationship business, and we value our relationship with you, our client, above all. Our clients' trust and confidence are our highest reward - and we build that trust through true white-glove service and single-point-of-contact excellent throughout your real estate journey. Our fiduciary responsibility to our sellers is to protect their equity and maximize their home's value, through carefully-honed, bespoke marketing, firm negotiation, and advertising reach well beyond the market norms in Alaska.
We partner with eXp Realty and eXp Luxury, the world's leading luxury real estate brokerage. We are changing the game for homeowners worldwide, leveraging unparalleled technology and a peerless industry network to put the finest homes in front of the buyers that will pay for them. With ground-breaking marketing and a deep commitment to ethical practice and client service above all, we are the best placed firm to help you protect your equity.
We are committed to providing our clients with the most comprehensive suite of elite global advertising and prestige your marketing available in the industry. Your home is showcased in premium media brands beyond standard MLS syndication, and translated and distributed to dozens of prominent sites around the world. By providing exposure for your home to a global audience of affluent buyers and investors - and to the local Alaskan audience that reads these publications - we widen the funnel of qualified buyers, bringing more offers faster and justifying the price your home deserves.
We partner with the best real estate photographers in Alaska to showcase our homes with magazine-quality photography, bringing the buyer right inside to experience the new life they can look forward to right after closing. Our photographers go beyond the competition to capture angles, light, weather, and lifestyle in a way that will bring your home alive and support its value in buyers' eyes.
If an image is worth a thousand words, a movie is worth a hundred thousand. Video marketing multiplies your home's exposure by giving buyers a unique presentation that brings them home even more. From video walkthroughs to social media presentations and drone videography that showcases the setting and spectacular Alaskan views.
62% of real estate searches in the US happen on Zillow. We enjoy an exclusive partnership with Zillow, limited to only 10% of homes in any market and currently provided by only one other agent in Anchorage, to feature your home as a Zillow Showcase home, with upgraded photography and 3D tour and an aggressive placement in Zillow's algorithms and display maps to get buyers looking at YOUR home before any others. Zillow Showcase homes receive 83% more traffic, have a 10% higher chance of selling within the first two weeks, and sell for an average 2% higher, compared to similar non-Showcase homes.
It's not all about digital marketing. At The Prince Group, we utilize exquisite print materials, including brochures and flyers and a carefully targeted JUST LISTED postcard campaign, to showcase homes in a tangible way. Carefully distributed, our print marketing ensures your property remains prominent among a select group of qualified buyers, enhancing our all-encompassing marketing approach with a layer of sophistication.
Our exclusive access through EXP Luxury is only one of the ways that The Prince Group goes above and beyond to maximize the reach for your property. Targeted emails to our database, updated placements on Facebook Marketplace, social media posts, reverse prospecting emails to agents with saved searches that match your home, personalized outreach via phone and text to buyers and their agents who've made contact but haven't made a move... from the time you become our client to the time your sale closes, our only thought is selling your home for the best price, as quickly and smoothly as possible.
You Deserve the Best - and that's what you can expect from us. We are dedicated to your best interests right from the beginning, partnering to help you sell your home, and sell it fast! You can count on us in a variety of ways:
-- STEP 1 --
Sean knows the market in your neighborhood because he studies it regularly! Task #1 every day is reviewing market data for our focus neighborhoods and market segments, and Sean's monthly video market reports are widely distributed on social media. Sean holds a prestigious Pricing Strategy Advisor designation, with training held by less than 0.5% of agents nationwide. You can expect a pricing strategy that is based on real data, using a consistent method that mirrors appraiser methods. And we'll be honest about how precise the results are - because it does vary. Finally, we'll preview comparable homes in your area to recommend the best selling price based on real-time competition.
-- STEP 2 --
Your home deserves the most exposure - you never settle when you work with us. We deploy sophisticated digital marketing strategies, connecting your property with a refined audience of qualified and high net-worth individuals. Leveraging our presence on elite real estate platforms, targeted social media initiatives, and effective SEO, The Prince Group and eXp Luxury ensure unparalleled visibility for your property.
-- STEP 3 --
We are here for you - our intention is to be so proactive that we communicate beyond your expectations. We make ourselves available through multiple channels and on short notice so you can get the answers you need when you need them.
-- STEP 4 --
The Prince Group ensures that before a buyer makes an offer on your home, that buyer is pre-approved for a loan, or has provided proof of funds for a cash offer. Sean is a licensed mortgage loan originator and understands the mortgage approval process throughly; we will call the lenders underwriting your buyers' offers and vet them for the thoroughness of their pre-approvals.
-- STEP 5 --
Because we value our client relationships above all else, we focus on getting you the best terms possible in your real estate contracts. We make sure that you are fully represented in all negotiations and contract dealings; we take our responsibility for protecting you and your equity very seriously.
You Deserve the Best - and we aim to give it to you.
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Listing, marketing, and negotiating the sale of your home, or helping you secure and purchase a home, demand the mastery of complex contracts and six-figure decisions, and a passion for modern marketing. It’s never too early to start thinking about your next move in real estate.